The "Tafelritter" is a fictional initiative that illustrates the process of brand development from the ground up.
The initiative is born out of the necessity to support people in difficult life situations. The idea behind it is to create a mobile kitchen that, in collaboration with local food banks, enables healthy and affordable cooking. The primary goal is to promote community and welcome individuals who may feel isolated. The Tafelritter not only offers cooking classes but also provides a safe space where people from different backgrounds can come together to exchange ideas and experience cultural diversity. It's a brand that places humanity, closeness, and practical support at its core.
mobile kitchen
visual language
Instagram Mockup
Instagram Mockup
visual language
cookbook
merchandise
Instagram Mockup translation: "Today: Spanish evening with flamenco class"
merchandise
postcards
merchandise
merchandise
logo
The name "Tafelritter" combines the idea of healthy and affordable cooking ("Tafel") with the concept of heroism and support ("Ritter") that the brand embodies. The "Tafel" is a nonprofit organization that distributes food to those in need and helps reduce food waste.
A project from 2022.